Within days of President Trump’s second inauguration in January, Target announced that it was phasing out its Diversity, Equity and Inclusion (DEI) initiatives, including featuring products created by Black-owned businesses in their stores, as well as eliminating goals for hiring people other than white men.
Since then:
- Target shareholders are suing the company because of the backlash—some say stock price is down 57%
- Target saw an 11% drop in customers coming to its stores on the People’s Union USA‘s Economic Blackout Day on February 28
A new call to boycott Target during lent just began this week, with a pastor claiming that Target has turned its back on its Black customers.
Even Tesla stock is down as people are enraged by the fact that an unelected billionaire has free reign over our society.
I have been surprised at how easy it is to boycott target. It has only inconvenienced me once or twice, causing me to have to drive further out of my way on those occasions. I understand that for some people it’s a bigger inconvenience, but boycotts that don’t inconvenience the consumer don’t tend to accomplish anything. I’ve also had really good luck with buying brands I used to get from Target or Sephora (which I’m also boycotting) directly from the brands website. It’s actually usually a bit cheaper, and more products are available than in-store.